Medtech Consulting
Medtech: your challenge is to demonstrate the impact of your innovations on the healthcare process
The changing healthcare sector
The healthcare environment is changing in the face of digitalization, requiring the medtech sector to demonstrate renewed agility, obsession with profitability and strategic vision.
Whether we're talking about implantable, connected, diagnostic or everyday devices, the same priorities apply.
Demonstrate and monetize your innovation
Technological innovation not only has to demonstrate its impact on the treatment process.
It must also demonstrate its clinical relevance and medico-economic value.
Being in the right place at the right time
Buyers, caregivers and institutions expect medtechs to provide concrete proof of benefits.
And with healthcare professionals increasingly connected, being visible, consistent and relevant at every point of contact - from website to CRM - has become essential.
Creating value from real-life data
We connect Medtechs to their healthcare ecosystem. By forging targeted partnerships with healthcare professionals, you gain rapid access to real-life data.
This data is essential for :
- demonstrate the clinical value of your solution,
- support your pricing negotiations,
- and speed up the process of obtaining refunds from the authorities.
Today's buyers demand concrete, measurable proof, and this leverage is an essential asset for the large-scale deployment of your solution.
Strategy, omnichannel marketing and customer engagement
We support Medtechs in deploying omnichannel marketing strategies to accelerate customer engagement, in phase with the uses of healthcare professionals.
We'll help you design and distribute content that's regulatory compliant, relevant and personalized across the right channels - email, web, field, professional networks.
Thanks to the integration of generative AI and intelligent CRM tools, we accelerate the production of targeted, data-driven messages, reaching your contacts with the right content, at the right time, on the right channel.
Designing truly integrated solutions
Digital Pharma Lab advises Medtechs and co-constructs with them offers combining devices, services and data, directly in line with expectations in the field.
We facilitate the implementation of pilot projects, field feedback and integrated care paths, to transform a technology into a complete, relevant and adopted solution.
Example of a project carried out for one of our customers in the medical device industry
Strategic integration of digital technology in a new therapeutic area
As part of its entry into a new therapeutic area, our customer had only limited knowledge of its ecosystem of prescribers.
We helped them define a differentiation strategy by recommending that their drug be combined with a high value-added digital solution, thus reinforcing the product's clinical relevance and attractiveness.
Our approach
- Strategic scouting of the digital ecosystem for this pathology
- Selection of the most relevant solutions, classified according to their nature (patient support, diagnostics, remote monitoring, etc.).
- Assessment of potential benefits for each type of partnership: added clinical value, impact on the care pathway, competitive advantage, etc.
Results
Our customer was able to integrate a digital component into its product strategy, positioning itself as an innovative player in this market. This approach has also enhanced visibility and credibility with targeted healthcare professionals.
They trust us
