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Digital Pharma Lab
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Patient experience consulting for pharmaceutical companies

Patient experience consulting for pharmaceutical companies

Placing the patient at the center of healthcare strategies: from therapy design to accompaniment throughout the care journey.

80,000+

patients impacted

90+

ecosystem collaborations

Who is it for? Pharmaceutical companies and medtechs looking to improve the engagement and experience of both patients and healthcare professionals, by placing the patient at the center of their therapies, services, and care pathways.

The Challenge

Patient experience is no longer a peripheral topic in healthcare strategy: it has become an evaluation criterion for therapies, a requirement from health authorities, and a differentiating factor for pharmaceutical companies and care providers alike. The HAS now integrates patient-reported outcomes (PROs) into its evaluations. Patient associations influence research protocols. And patients themselves - better informed and more connected - have growing expectations of their care.

Yet many organizations still approach patient experience as a communications or satisfaction exercise, rather than as a lever for transforming care.

Our Approach

We help healthcare stakeholders build patient-centered approaches that deliver concrete results - for patients and for organizations.

Patient research and co-design. We conduct qualitative studies and co-design processes with patients and associations to understand real needs, friction points in the care pathway, and unmet expectations. These insights feed directly into therapy development, service design, and the creation of support tools.

Patient support programs. We design and deploy therapeutic education (ETP), adherence, and psychosocial support programs in collaboration with medical teams and associations. These programs improve treatment adherence and reduce avoidable hospitalizations.

Integrating patient-generated data. Patient-reported data (PROs, ePROs, data from health apps) is an increasingly valuable source of information for medical teams, regulatory authorities, and payers. We structure their collection, analysis, and use in HTA submissions.

Our Results

Our 90+ collaborations with ecosystem partners - patient associations, digital health startups, hospital teams - have enabled us to co-develop solutions that genuinely improve patients' daily lives. More than 80,000 patients have benefited from the programs and solutions deployed through our engagements.

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