Marketing and customer commitment in pharma
Optimizing the healthcare customer experience: marketing and engagement
Accelerate omnichannel transformation, healthcare marketing and customer engagement in the pharma sector.
With the changing expectations of healthcare professionals (HCPs), the rise of digital technology and the increasing complexity of patient pathways, manufacturers and pharmaceutical companies need to rethink their marketing and sales approach. How can they structure an effective omnichannel strategy?
What are the tools and methods for improving marketing and customer engagement?
Digital Pharma Lab's expertise: accelerating marketing and customer engagement
Digital Pharma Lab, supporting companies in the healthcare sector
to optimize their interactions with HCPs, thanks to data-driven strategies, benchmarked integration of digital channels and a test & learn methodology to maximize the impact of each action.
Our consulting services help laboratories to effectively engage healthcare professionals, while respecting their strict regulatory framework and differentiating themselves from the competition. And our consultants can be placed on site.
We guide you towards hybrid engagement models
In the pharma sector, face-to-face contact with medical representatives is a key lever, but it needs to be complemented by personalized digital interactions. Our firm can help you find the right balance between these approaches to maximize coverage in the field.
The importance of effective data segmentation
Tools such as CRM can help you meet HCPs' expectations for interactions tailored to their needs. We work with you to identify the right segments, messages and channels to make the most of this data.
We integrate digital and AI into your processes
AI, digital and automation offer unprecedented opportunities in analytics, segmentation and personalization for marketing and customer engagement, our aim is to help you take advantage of them.
Our methodology
Digital Pharma Lab has developed a pragmatic, results-oriented approach, enabling pharmaceutical companies to gradually integrate an omnichannel, data-driven culture.
1. Diagnosis and structures of an omnichannel strategy to align teams
An analysis of your ecosystem and identification of friction points. This is followed by the crucial step of defining a mapping of channels according to targets and needs. Finally, we offer training and skills upgrading for your in-house teams in omnichannel and data usage.
2. Design and execution of effective omnichannel campaigns
Creation of personalized content tailored to the HCP (healthcare professional) pathway, before campaign deployment that integrates innovative tools (marketing automation, AI, medical peer-to-peer). Finally, we move on to the final stage of test & learn and impact measurement for ongoing campaign optimization based on performance.
3. Integration of adapted digital tools and processes
Selection and integration of CRM, AI and marketing automation tools to facilitate the management of marketing and sales actions. Then, creation of dashboards and reporting for precise monitoring of performance and interaction. And finally, we put in place a solid regulatory framework to guarantee compliance with digital health standards.
Our strength: unique sector expertise in healthcare innovation consulting
Our expertise covers all areas of healthcare innovation.
- Digital health and artificial intelligence
- Transforming care pathways and new healthcare organizations
- Market access and innovation reimbursement models
- Marketing and customer engagement
- Collaboration between startups, manufacturers and institutions.
They trust us
Some customer references
With over 150 innovation projects supported
we support more than 40 healthcare players, from project design to deployment, in their innovation strategy and digital transformation.
Our mission is to create experiences where strategy, innovation and collaboration meet.
BECOME AN IA EXPERT
One of our events launched a strategic exploration of the transformative potential of AI for pharmaceutical excellence at Grunenthal, opening up new opportunities for innovation and productivity.
FAQ Optimisation marketing engagement client en santé
Answers to frequently asked questions
Ready to accelerate marketing and customer engagement in pharma?
Contact us to discuss your projects and explore how we can support you.
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